“When you present advertising on top-of-mind topics, consumers respond. Contextual advertising matches your messaging with pages on related topics, and you can't really get any more relevant than that.”
“Targeting isn't an either-or decision, so it's best to mix and match targeting tactics -- especially when it comes to educated, prosperous consumers who simply won't respond to messages that aren't personally relevant. If your messaging says 'we know what's on your mind,' plus 'we are you,' 'we are where you live,' and 'we are ready to handle your online needs,' you have four good shots at reaching your best customers.”
