“Usually when I'm thinking about the story behind the girl of the collection, I'm thinking about the things she loves and then the prints just sort of come.”
“I like things to be quite poppy, quite graphic -- it's quite a London sensibility. I'm not looking for 'pretty' or 'nice. Stripes are always a huge thing for me. I'm obsessed with stripes. I like a graphic flower print, not a delicate Liberty (of London) print, and I like uniform prints.”