“[Yet so far, the creative energy has been mostly a grassroots affair.] It doesn't fit into how agencies think, ... They're not keyed into developing things as part of the community.”
“It does certainly seem like everyone is interested in AOL these days, particularly because of its (large volume of) traffic, ... There is no clear indication that AOL is even looking to sell, but now, all of a sudden, they are the most popular girl at the dance.”
“There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.”