“The big thing we learned [from zero-interest financing] was keep the message simple, ... People tend to forget that there were lots of incentives in the marketplace out there by everybody, but they were quite confusing and all over the place.”
“We need to communicate to consumers in a new way, in a voice that's very different from what they expect, ... The text of the first ad details the company's long journey on the longest road in the world -- 'The Road to Redemption.'”
“Like the SSR, it's a bold nod to the past and a big step into the future, ... The concept for this goes back to when we looked at how we can use Chevy's heritage.”
“Like the SSR, it's a bold nod to the past and a big step into the future. The concept for this goes back to when we looked at how we can use Chevy's heritage.”
