“It is clearly unique and not a traditional restaurant. But it is a peek at the future of McDonald's through the use of technology, innovative design and contemporary space.”
“The discussion is on how to enhance the uniform to better reflect the essence of our advertising and marketing efforts and to create uniforms that are more contemporary and in line with the spirit of our 'forever young, forever fun' campaign,”
“Our marketing strategy encompasses young people as well as adults and we do that through various media and marketing strategies that cross all demographics.”
